SHOP

ABOUT

FDS is a strategic fashion sales and communications company with global outreach. As a company, we offer clients an in-house, bespoke and comprehensive form of representation. When managing sales and communications we provide a tailored, personalised service, assisting our clients in building a strong, coherent and creative brand with international identity. Operating multi-brand showrooms and PR communications in London, New York, Paris and Tokyo, we work collectively with clients to establish a creative brand identity, seeking to drive global awareness and, as a result, sales.

FDS- Head Office
Calle Jorge Juan, 29, 4 Ext. Izqd.
28001 Madrid
+34 91 138 85 53
Beatriz Villarroya
villarroya.beatriz@gmail.com
+34 616 90 25 37
Paula Villarroya
paulavillarroya@gmail.com
+34 629 40 85 32
París
coming soon…

TEAM

Beatriz Villarroya
Founder & Sales Director
Paula Villarroya
Founder & PR Director

SERVICES

Sales

Multi-brand showroom environment with an in-house approach to managing our sales agency brands.
Full management of sample collections, shipping and handling when at market.
Expert management in balancing brand integrity and reputation alongside building sales growth and a volume business.
We advise and assist in all elements of our brands wholesales needs, including logistical, warehousing, range planning, price structuring and brand positioning.
Brand consultancy and product development.
We work to develop our brands identity with appropriate licensing deals and collaborations to build their global outreach and presence.
Online showroom to be launched 2014 to support sales from a innovative and multifaceted digital platform.

PR

Point of contact for the media globally.
House sample collections in our Madrid showroom.
Include brand in seasonal press days & showroom displays.
Prepare Press releases and all written comms tools for media and distribute.
Distribute look books or other brand imagery to a targeted media list.
Media Monitoring and Reporting.
Celebrity seeding and endorsement.
Event Management – branded events, fashion shows/presentations, Press days.
Collaborations / product development and industry knowledge.
Brand consultancy – rebranding and repositioning.
Creative Direction – branding and design.
Digital – film, creative content, social media.

BRANDS

ANINE BING
Clothing / Accessories
RAGDOLL-LA
Clothing
SINCERELY JULES
Clothing
BKR
Accessories

SOCIAL

Contact

FDS - Head Office
Calle Lagasca 92, 5º izquierda (28006) Madrid
+34 616 90 25 37
+34 629 40 85 32

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